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Airport Plaza Jewelers has teamed up with Fowler's Chocolates to promote a special Easter Chocolate Fundraiser that will take place March 17 to April 3 at the Cheektowaga jeweler's new expansion store, "The Showroom," in the Airport Plaza on Union Road. 100 percent of net proceeds will benefit People Inc., Western New York's leading non-profit human services agency.

"We are very excited about this fundraising event," said Airport Plaza Jewelers owner Don Hoffman. "Especially because 100 percent of net proceeds will benefit the great work of People Inc. Two of my family members previously worked as direct care staff at People Inc.," Hoffman continued, "So I have witnessed very closely the tremendous benefit their entire organization provides to thousands of people in Western New York. Along with Fowler's Chocolates, we are very pleased to be honoring People Inc. and their ongoing efforts through this tremendous fundraiser."

"We have transformed our jewelry 'Showroom' into a giant candy store," said Hoffman. "The Showroom" is located at 4230 Union Road, in the same plaza as the jeweler's original kiosk store near the Union Road exit of Route 33. "We have plenty of parking in the Airport Plaza, so it will be a convenient location to make a very special purchase, and have fun doing it," Hoffman added.

In addition to the delicious Fowler's Chocolates, appearances by local celebrities, sports figures, public officials and special media events throughout the 18-day Easter Chocolate Fundraiser will make the Airport Plaza location an especially festive destination to make Easter candy purchases.

Scheduled appearances to date include:

  • WGRF 97 Rock's "DJ Jickster" will appear at The Showroom to host a radio remote during Carl Russo's afternoon show from 3pm to 6pm on Thursday, March 18th;
  • Buffalo favorite "Baby Joe Mesi" will appear Friday, March 19th from 3pm to 6pm at the Showroom;
  • "Dora the Explorer" from Time Warner Cable will appear at "The Showroom" Saturday, March 20th from 11am to 1pm;
  • Erie County Executive Chris Collins has confirmed an appearance from 3pm to 6pm on Monday, March 22nd;
  • "Wing King" Drew Cerza of the National Buffalo Wing Festival will appear from 3pm to 6pm on Tuesday, March 23rd at The Showroom;
  • WYRK announcer John LaMond will be doing his entire Midday Show from The Showroom on Thursday, March 25 from 10am to 3pm;
  • WJYE morning man Joe Chille will host a radio remote from The Showroom on Friday, March 26th from Noon to 2pm.

Dr. James Boles, President and CEO of People, Inc., said "We sincerely appreciate the support our Western New York community is providing by purchasing Fowler's Chocolates this special season at the Airport Plaza Jewelers store.

Personally, I have the peanut butter rabbits at the top of my list," he added. 

For more information about this Fowler's Chocolates fundraiser March 17 to April 3 at Airport Plaza Jewelers' "The Showroom" - with 100% of net proceeds to benefit People Inc. - contact Airport Plaza Jewelers marketing associate Lori Hoffman at (716) 580-3424 or Denise Paszkiewicz, People Inc. Foundation Director, can be reached at (716) 817-7470 or

Western New York 1219 North Forest Road | P.O. Box 9033 | Williamsville, New York 14231 | Phone: 716.817.7400 | Toll Free NY 1.888.7PEOPLE | Fax: 716.634.3889

Rochester 1860 Buffalo Road | Rochester, NY 14624 | Phone 585.441.9300 | Fax 585.441.9398

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